About the Firm
A boutique firm with an institutional standard of proof.
Business Performance Labs was founded on a simple observation: operational improvement is rarely held to the same evidentiary standard as financial reporting. We exist to close that gap.
Mission
To help every business — from the founder-led company to the large enterprise — deliver what its customers value faster, at lower cost, and with a wider margin.
Most improvement programs fail quietly: the savings are claimed, the slides are presented, and eighteen months later the process has drifted back. Business Performance Labs exists to close that gap — to hold operational change to a real standard of evidence: measured before, measured after, and felt by your customers.
Institutional Philosophy
Four principles we do not negotiate.
Evidence before opinion
No recommendation leaves the firm without a baseline, a measured effect and a stated confidence. If the data cannot support a claim, we do not make it.
Results are felt, not claimed
Operational metrics matter because they shorten the time and cost of delivering to your customers and widen your margin. Every gain is measured against the baseline with your team — not estimated by ours.
Capability, not dependency
We measure our success by how little the client needs us after the Control phase. Methods, tools and standard work transfer to the people who run the process.
Institutional discretion
We operate inside boardrooms, deal teams and sensitive restructurings. Client confidentiality is absolute, and no engagement is referenced without written consent.
Leadership
The people behind every engagement.
Chris Spurlock
Founder & Principal Advisor
- Certified Lean Six Sigma Black Belt
- Master of Business Operational Excellence — The Ohio State University
- B.A., Mathematics
Chris Spurlock is an operational advisor who helps businesses eliminate systemic workflow friction, shorten delivery cycles, and maximize profit margins.
Drawing on a rigorous quantitative background—including a B.A. in Mathematics, a Master's in Business Operational Excellence from The Ohio State University, and a Certified Lean Six Sigma Black Belt—Chris applies statistical precision to complex corporate environments. His approach bridges physical operations and digital workflows, replacing chaotic, unmapped processes with data-driven infrastructure that accelerates operational velocity to directly improve the bottom line.
Prior to his current advisory work, Chris honed his expertise in business intelligence, data analytics, and continuous improvement frameworks within global financial operations. He specialized in deploying data architecture and executive telemetry to convert complex operational metrics into clear financial insights.
Beyond his corporate work, Chris is deeply committed to community impact and economic empowerment. He actively volunteers with The Freedom Collective, a non-profit organization dedicated to anti-human trafficking efforts, and supports microfinance and business development initiatives aimed at helping emerging entrepreneurs draw communities out of poverty.
Focus
Lean Six Sigma · Process re-engineering · Business intelligence & executive telemetry · Microfinance & community impact
Jomel Spurlock
Chief Marketing Officer
- B.S., Psychology — University of Central Florida
- Nearly a decade of professional photography
- Director-level operations leadership
Jomel is a strategic marketing executive who helps organizations build authentic audience connections, elevate their creative vision, and turn ideas into tangible growth.
Drawing on a deep understanding of human behavior—anchored by a B.S. in Psychology from the University of Central Florida—Jomel applies a people-centric approach to complex brand environments. Her methodology bridges psychological insight and high-level creative ideation, leveraging nearly a decade of professional photography experience. Bringing an exacting eye for detail, she functions as a dynamic "think tank," replacing conventional marketing with visually and emotionally compelling narratives that resonate.
Prior to her current executive role, Jomel honed her expertise in director-level leadership across dynamic organizational landscapes. She specialized in overseeing critical operations, driving policy development, and managing complex stakeholder relationships to ensure that creative strategies are backed by solid operational execution.
A South Florida native now based in Columbus, Ohio, Jomel is deeply committed to the personal and professional growth of those around her. Beyond her marketing and creative work, her core passion is investing in the dreams of others, actively mentoring and providing the support necessary to see their unique visions flourish.
Focus
Brand Strategy · Consumer Psychology · Creative Direction & Photography · Stakeholder Management · Operations Leadership
Begin a Conversation
Speak directly with the people who do the work.
A 45-minute advisory session with a principal. We will review your operating metrics, pressure-test the thesis and outline what a diagnostic would measure.